In a dramatic move that expands its U.S. offered product line while enhancing its global profile, relaxation drink maker Bebida Beverage Company(OTC markets: BBDA) (BeBevCo), a developer, manufacturer and marketer of relaxation and energy drinks, has entered into a partnership with the Mexico City beverage company Grupo Kosako.
“As Grupo Kosako takes KOMA Unwind and our relaxation beverage products to the huge marketplace of Mexico, BeBevCo will now exclusively take the emerging product line of alcoholic beverages from Grupo Kosako to America, potentially doubling our product line sales,” said Brian Weber, CEO of BeBevCo.
“No other company has a growing relaxation beverage line and at the same time is serving as sole importer of a line of emerging beverages that caters to the increasing market for craft beers and light alcohol beverages,” added Brian Weber.
BeBevCo is the exclusive U.S. importer and brand manager for Grupo Kosako’s emerging brands from Mexico. These will be the first products BeBevCo will work with that contain alcohol. The Grupo Kosako product line includes Paris De Noche, a Cognac and Cola drink, Ron Mojito drink, and five flavors of their Premier product KOSAKO, which is Soda and Vodka. All these beverages contain around 5.6% alcohol.
The partnership is expected to virtually double the size and volume of BeBevCo’s business in late 2012 and 2013, which already includes their own rapidly expanding KOMA Unwind relaxation drinks. Craft beers and specialty alcohol product sales are rising in the USA, even as traditional beer sales are stagnant.
BeBevCo will bring Grupo Kosako’s products to its growing well of distribution partners across the U.S.A. and then continue introducing these new exciting items to other sources. There will be several months of licensing and set up process on the USA side and several months on the Mexico side setting up U.S.A. versions of the products and labeling suitable for the USA. Grupo Kosako will introduce KOMA Unwind into their distribution channels throughout Mexico in 2012.
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