Today, CNBC featured a video article on Hot Start Ups regarding the growth of relaxation drinks.
Here is the partial transcript:
As world water day sails on by and you get ready to drift off tonight, you might find yourself among ts nearly 70 million americans having trouble sleeping.
But what if a relaxing shot of water could help you catch your zs? relaxation drinks are a fast-growing trend and the focus of today’s hot start-ups. As you come off your day wired, maybe even twitching from coffee and energy drinks, a number of start-ups are standing by with products to give you a smooth landing.
As of 2011 nearly 400 relaxation drinks were on the market driven by almost 70% annual growth over the past five years. Dream water CEO, a leader in the space, believes that start-ups will take the necessary risk while big beverage firms watch from the sideline. “I think it’s incumbent upon people like us to create the category and define the category.” But the ability to satisfy that demand could be slowed by the usual roadblocks associates with increased scrutiny of ingredients and marketing tactics.